Wholegreen Bakery is a Sydney-based gluten-free bakery and café group, founded by Cherie Lyden after her daughter was diagnosed with coeliac disease. What began as a determination to ensure her daughter didn't miss out has grown into a beloved, award-winning brand with multiple locations across Sydney, including Alexandria, CBD, Bondi Junction, Manly, and Neutral Bay.
Having worked with Cherie previously, when her business broker needed a visually compelling document to support the bakery's franchising journey, she knew exactly who to call.
We designed a comprehensive franchising document that brought the Wholegreen Bakery story to life: its origins, ethos, and the very real gap in the market it fills. Using carefully curated design and infographics, we translated the brand's warmth and credibility into a format built for serious business conversations.
We structured the document so that different information could be surfaced depending on who was requesting it, giving Cherie and her broker flexibility when approaching different types of prospective franchisees or buyers. The result is a document that is considered the brand itself,, and one that makes the opportunity impossible to overlook.
