Coassemble is a global SaaS company with an established B2B platform trusted by teams around the world. Bytes is their B2C product, an AI-powered micro-course creator that lets anyone turn their skills, knowledge, or expertise into a sellable course in minutes, with no experience required.
When Coassemble was gearing up to launch Bytes on AppSumo, they needed a launch strategy and momentum behind their campaign. AppSumo's audience moves fast and expects to be convinced quickly, so the work had to be sharp, clear, and built to convert.
We designed a dedicated landing page to anchor the launch, giving Bytes its own compelling home that communicated the product's value at a glance. Alongside this, we created a suite of UGC style videos and social media assets to educate potential customers on how the platform actually works, walking them through the journey from idea to published course in a way that felt approachable and exciting rather than technical.
The result was a cohesive launch package that met the AppSumo audience where they were, and gave Bytes the visibility and clarity it needed to make an impact from day one.
