Dr. Bonnie Hawthorne is a GP and founder of New Leaf Cosmetic Clinic in Nelson Bay. Over time, women began approaching her through the clinic with questions about menopause and hormonal health. The demand for dedicated support was impossible to ignore.
We created a new brand identity and website for her women's health services, designed as a sub-brand of New Leaf. The challenge was giving this new offering its own distinct, personal voice while staying visually connected to the existing clinic.
The result steps away from the polished aesthetic of cosmetic medicine, instead leading with Bonnie's medical credibility and the warmth that her patients already knew and trusted.
The new platform gives women a space that feels made for them, and gives Bonnie a brand that reflects the full scope of her expertise.
