Grolia approached us with a bold vision: to make home-grown gourmet mushrooms as simple as using a kitchen appliance. Their product, Flush, is a compact, automated at-home mushroom grower with built-in environmental controls for temperature, humidity, and air exchange, designed to solve the problem of messy, high-maintenance mushroom-growing setups.
But having a unique product and a passionate founding team wasn’t enough. Grolia needed a crowdfunding strategy to validate demand, convert interest into pre-orders, and build an engaged audience for post-launch growth. That’s where we stepped in.
We led the full marketing and launch strategy for Grolia’s Kickstarter, from pre-launch audience building to post-launch community engagement. The result: Flush went from concept to a successful crowdfunding launch with strong backing, brand momentum, and a foundation for long-term growth.
Grolia’s challenge was twofold: educate consumers on why growing gourmet mushrooms at home is hard, and show them how Flush makes it effortless. Our strategy combined storytelling, community building, and data-driven marketing to build trust and urgency.
Every element was aligned to build social proof, reduce friction, and make backing Flush feel like joining a lifestyle movement.
We delivered a holistic, data-driven launch solution, balancing storytelling, urgency, and community-building to maximize conversion and social proof.
